Build your brand using “unused” webpages

Alexis Ohanian, cofounder at Reddit, “the front page of the Internet”, demonstrates that small aspects of your brand message can be one of the most effective ways to create a passionate user base.


1. Rethink your website’s “404 Error” page. Make it unique and represent the values of your business.

2. Extend this – rethink all of the boring, standard pages of your website, adding your business's values to them. Make sure it will resonate with the values of your target market.


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