Getting press – what makes a story?

Justin Kan, founder at eSports streaming provider TwitchTV, covers the various story types that news providers are interested in and how your startup can fit those story types.


1. Have you achieved any of the following recently that could be used as a press story; a product launch, fundraising, big metrics or milestones, PR stunts or hiring announcements.

2. Consider if people would want to read about this story – get feedback from impartial people in your target audience.


Discuss the lesson content, ask the community questions about how to apply it to your startup and give advice to others.

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