Identify the magic moment that keeps users on your site



Alex Schultz, VP of growth at social media giant Facebook, talks about finding the magic moment that keeps users with your startup, and how to optimise for that moment.







Task

1. Find out from returning users what magic moment kept them coming back to your product.

2. Find out what barriers are stopping your marginal users from experiencing this magic moment.

3. Think of 3 methods you can implement to increase the percentage of your users that experience this magic moment.



Discussion

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