Identifying your culture’s core values and adding depth to them

Alfred Lin, former CFO and COO at online shoes giant Zappos, and investment partner at Sequoia capital, walks you through creating a set of core cultural values for your startup.


Answer these questions to form the core cultural values of your company:

`. As the leader, what personal values are most important to you?

2. What are the most important values for business success?

3. What values will you look for in employees?

4. What could never be tolerated?

Remember to incorporate your mission into your core values, and make sure they're credible and uniquely tied to your mission.


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Presented by Alfred Lin: Former CFO and COO at Zappos, Partner at Sequoia Capital

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