Initial growth – make a few users love you, not a load like you



Brian Chesky, founder at room renting giant Airbnb, talks about how they slowly grew an initial passionate audience, and how this scaled up.







Task

1. Think of five things you can do for each of your early users to make them love your startup – how to give them time and attention, how to gather their feedback in a personal way, how to show them that you're acting on their feedback.



Discussion

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