Inspire users by creating a brand with vision

Alexis Ohanian, cofounder at Reddit, “the front page of the Internet”, covers creating a brand with vision and the benefits of doing so.


1. Describe your brand with the adjectives and energy that you would to a complete stranger, that you were trying to convince that your business is the greatest thing since sliced bread.

2. Concentrate on the “Why” of the business, its vision and message.


Discuss the lesson content, ask the community questions about how to apply it to your startup and give advice to others.

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