Optimizing with the 80/20 principle

Tim Ferris, bestselling author of “4 Hour Work Week”, “4 Hour Body” and “4 Hour Chef”, and angel investor and adviser to companies such as Facebook, Twitter, StumbleUpon and Uber, covers how to get 80% of the results with just 20% of the effort.

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A/B testing platform to allow you to optimize the success of your web presence.


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1. Run A/B tests to determine what price gets you the most profit, or the same amount of profit with the least amount of customers.

2. Use the 80/20 principle at least twice a month to remove ineffectual parts of your business.


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