Paid growth – metrics to track to stop your startup collapsing



Adora Cheung, founder of on demand cleaning service Homejoy covers the metrics to track when paying for advertising and how to stop costs spiraling out of control.







Task

1. Work out your cost to acquire one customer.

2. Work out the lifetime value of one customer.

3. Is the lifetime value more than the acquisition cost?

4. How fast does the lifetime value surpass the acquisition cost?

5. Make sure that the during this time period you don't overspend on acquiring customers as it could damage your startup.



Discussion

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