Paid growth – metrics to track to stop your startup collapsing

Adora Cheung, founder of on demand cleaning service Homejoy covers the metrics to track when paying for advertising and how to stop costs spiraling out of control.


1. Work out your cost to acquire one customer.

2. Work out the lifetime value of one customer.

3. Is the lifetime value more than the acquisition cost?

4. How fast does the lifetime value surpass the acquisition cost?

5. Make sure that the during this time period you don't overspend on acquiring customers as it could damage your startup.


Discuss the lesson content, ask the community questions about how to apply it to your startup and give advice to others.

Submit a Comment

Next Up

Predetermine the viral potential of your marketing campaign

Presented by Alex Schultz: VP of Growth at Facebook

Identifying and converting the users needed to grow your market

Presented by Emmett Shear: Founder at TwitchTV

Share This