Plan your press well ahead of time



Justin Kan, founder at eSports streaming provider TwitchTV, covers the limitations of press releases and that planning ahead can make the most out of the limited press you can receive.







Task

1. Plan what you’re doing to match common news story types such as - a product launch, fundraising, big metrics or milestones, PR stunts or hiring announcements.

2. Find a regular news contact to keep pushing these stories to as you reach them. This can make news a more sustainable source of traffic for your startup.



Discussion

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