Predetermine the viral potential of your marketing campaign

Alex Schultz, VP of growth at social media giant Facebook, covers the different approaches to creating viral growth, giving examples of companies that have successfully used these approaches.

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1. For your marketing campaign determine the payload – how many people it will reach, the frequency – how many times you can reach each of these people, and the conversion rate – what percentage of those hit will act on the campaign.

2. Think of two methods to increase each of these three metrics to increase the viral potential of your campaign.


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