Social proof for increasing your investment chances

David Lifson, Sr. Director at Poppin, and previous CEO of Postling and Head of Product at Etsy, covers how social proof can play a big part in securing investment, as well as giving his own tips for raising funds.


1. When selecting investors or advisors think about if they're well known enough to help get other investors on board.

2. Do you have any well known teammates with previous track records?

3. Remember that if you ask for investment, you often get advice, and if you ask for advice, you can often get investment.

4. Make sure you convey the single core piece of value of your product to the investors, and the core piece of value to them as an investor.


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