Sticky growth – keep users coming back over and over



Adora Cheung, founder of on demand cleaning service Homejoy, talks about techniques to increase user retention to your website and why this is important for driving growth.







Task

1. Think of two ways you can make your user experience more suited to getting users to return over time.

2. Analyse your customer retention to see if your retention rate is enough to increase growth month on month. This allows you to see if your current growth strategy is working effectively.



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