The key to good marketing – be helpful!

Alexis Ohanian, cofounder at Reddit, “the front page of the Internet”, shares how being helpful helped him to establish his company’s brand, and attract hoards of users.


1. Monitor Twitter to find problems that people in your target market are having – people that may be interested in your website.

2. Offer them helpful advice! Do some research behind their question. Don’t promote your business in any way.


Discuss the lesson content, ask the community questions about how to apply it to your startup and give advice to others.

Submit a Comment

Next Up

6 quick methods to drive online traffic

Presented by Shopify's Ecommerce University

How to build an Instagram following for your startup

Presented by Shopify's Ecommerce University

Share This