Viral growth – systems to enable virality



Adora Cheung, founder of on demand cleaning service Homejoy, covers techniques to make your audience become your promoters both on and offline.







Task

1. Get feedback on your user experience from 10 users – find out what you need to improve in order for them to want to tell their friends about this.

2. Think of two methods you could use to get your users to become promoters. What can you offer to them if they bring another user to your product?



Discussion

Discuss the lesson content, ask the community questions about how to apply it to your startup and give advice to others.

Submit a Comment


Next Up


Paid growth – metrics to track to stop your startup collapsing

Presented by Adora Cheung: Founder at Homejoy

Predetermine the viral potential of your marketing campaign

Presented by Alex Schultz: VP of Growth at Facebook

Share This